UI / UX Design
Wegman's Smart Cart Redesign
Enhanced the in-store shopping experience by allowing customers to order deli meat directly from smart carts with personalized options and instant updates.
Problem :
Wegmans piloted the Smart Cart in 2023, allowing customers to scan items directly from their cart. While convenient for checkout, the system lacked functionality for deli ordering, a major friction point in grocery shopping.
Current limitation: Customers still wait in line at the deli counter, creating long, inefficient shopping trips.
Lack of transparency: Once an order is placed, there’s no clear sense of when it will be ready, forcing shoppers to linger nearby instead of continuing with the rest of their grocery list.
Missed opportunity: The cart interface focused only on scanning groceries, leaving out high-demand, customizable orders like deli meats.
Solution :
I designed a Smart Cart deli-ordering experience that lets shoppers place, customize, and track their deli orders directly through the cart’s touchscreen.
Order while shopping – Instead of waiting at the counter, customers can place their order from the cart and continue with the rest of their grocery trip.
Customization – Shoppers can select slice thickness, weight, and dietary preferences (e.g., lactose, gluten-free).
Real-time updates – The cart provides order status and pickup notifications, so customers know exactly when their deli items are ready.
Seamless checkout – Deli items are added to the cart total automatically, eliminating extra steps at checkout.
Challenge :
Because the 2023 version of the Smart Cart never included deli ordering, this project required designing a feature from the ground up.
Defining the flow – I had to imagine how deli ordering could integrate naturally into an existing shopping cart system without overcomplicating the UI.
Handling errors – What happens if a customer cancels, forgets to pick up, or tries to delete a made-to-order item? These edge cases shaped much of the interaction design.
Consistency vs. innovation – I needed to stay aligned with Wegmans’ existing brand and interface patterns while still pushing the cart’s capabilities into new territory.
SUMMARY :
This project reimagined the Wegman's Smart Cart with a focus on integrating deli ordering, a feature the real product never offered. By allowing customers to order, customize, and receive updates on deli items directly through the cart, the redesign aimed to eliminate wasted time at the deli counter and create a more efficient, customer-centric shopping experience.
Key Takeaways :
Efficiency first – Designed an experience that lets customers keep shopping instead of waiting.
Customization builds value – Added options for slice thickness, weight, and dietary filters.
Error handling matters – Planned flows for cancellations, no-shows, and made-to-order items.
Consistency = trust – Aligned with Wegmans’ visual language to keep the new feature intuitive.
Designer growth – Learned to move beyond fixing usability issues toward creating new opportunities for innovation.
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UI / UX Design
Wegman's Smart Cart Redesign
Enhanced the in-store shopping experience by allowing customers to order deli meat directly from smart carts with personalized options and instant updates.
Problem :
Wegmans piloted the Smart Cart in 2023, allowing customers to scan items directly from their cart. While convenient for checkout, the system lacked functionality for deli ordering, a major friction point in grocery shopping.
Current limitation: Customers still wait in line at the deli counter, creating long, inefficient shopping trips.
Lack of transparency: Once an order is placed, there’s no clear sense of when it will be ready, forcing shoppers to linger nearby instead of continuing with the rest of their grocery list.
Missed opportunity: The cart interface focused only on scanning groceries, leaving out high-demand, customizable orders like deli meats.
Solution :
I designed a Smart Cart deli-ordering experience that lets shoppers place, customize, and track their deli orders directly through the cart’s touchscreen.
Order while shopping – Instead of waiting at the counter, customers can place their order from the cart and continue with the rest of their grocery trip.
Customization – Shoppers can select slice thickness, weight, and dietary preferences (e.g., lactose, gluten-free).
Real-time updates – The cart provides order status and pickup notifications, so customers know exactly when their deli items are ready.
Seamless checkout – Deli items are added to the cart total automatically, eliminating extra steps at checkout.
Challenge :
Because the 2023 version of the Smart Cart never included deli ordering, this project required designing a feature from the ground up.
Defining the flow – I had to imagine how deli ordering could integrate naturally into an existing shopping cart system without overcomplicating the UI.
Handling errors – What happens if a customer cancels, forgets to pick up, or tries to delete a made-to-order item? These edge cases shaped much of the interaction design.
Consistency vs. innovation – I needed to stay aligned with Wegmans’ existing brand and interface patterns while still pushing the cart’s capabilities into new territory.
SUMMARY :
This project reimagined the Wegman's Smart Cart with a focus on integrating deli ordering, a feature the real product never offered. By allowing customers to order, customize, and receive updates on deli items directly through the cart, the redesign aimed to eliminate wasted time at the deli counter and create a more efficient, customer-centric shopping experience.
Key Takeaways :
Efficiency first – Designed an experience that lets customers keep shopping instead of waiting.
Customization builds value – Added options for slice thickness, weight, and dietary filters.
Error handling matters – Planned flows for cancellations, no-shows, and made-to-order items.
Consistency = trust – Aligned with Wegmans’ visual language to keep the new feature intuitive.
Designer growth – Learned to move beyond fixing usability issues toward creating new opportunities for innovation.
More Projects
Spotlight Piece
Take a look
UI / UX Design
Wegman's Smart Cart Redesign
Enhanced the in-store shopping experience by allowing customers to order deli meat directly from smart carts with personalized options and instant updates.
Problem :
Wegmans piloted the Smart Cart in 2023, allowing customers to scan items directly from their cart. While convenient for checkout, the system lacked functionality for deli ordering, a major friction point in grocery shopping.
Current limitation: Customers still wait in line at the deli counter, creating long, inefficient shopping trips.
Lack of transparency: Once an order is placed, there’s no clear sense of when it will be ready, forcing shoppers to linger nearby instead of continuing with the rest of their grocery list.
Missed opportunity: The cart interface focused only on scanning groceries, leaving out high-demand, customizable orders like deli meats.
Solution :
I designed a Smart Cart deli-ordering experience that lets shoppers place, customize, and track their deli orders directly through the cart’s touchscreen.
Order while shopping – Instead of waiting at the counter, customers can place their order from the cart and continue with the rest of their grocery trip.
Customization – Shoppers can select slice thickness, weight, and dietary preferences (e.g., lactose, gluten-free).
Real-time updates – The cart provides order status and pickup notifications, so customers know exactly when their deli items are ready.
Seamless checkout – Deli items are added to the cart total automatically, eliminating extra steps at checkout.
Challenge :
Because the 2023 version of the Smart Cart never included deli ordering, this project required designing a feature from the ground up.
Defining the flow – I had to imagine how deli ordering could integrate naturally into an existing shopping cart system without overcomplicating the UI.
Handling errors – What happens if a customer cancels, forgets to pick up, or tries to delete a made-to-order item? These edge cases shaped much of the interaction design.
Consistency vs. innovation – I needed to stay aligned with Wegmans’ existing brand and interface patterns while still pushing the cart’s capabilities into new territory.
SUMMARY :
This project reimagined the Wegman's Smart Cart with a focus on integrating deli ordering, a feature the real product never offered. By allowing customers to order, customize, and receive updates on deli items directly through the cart, the redesign aimed to eliminate wasted time at the deli counter and create a more efficient, customer-centric shopping experience.
Key Takeaways :
Efficiency first – Designed an experience that lets customers keep shopping instead of waiting.
Customization builds value – Added options for slice thickness, weight, and dietary filters.
Error handling matters – Planned flows for cancellations, no-shows, and made-to-order items.
Consistency = trust – Aligned with Wegmans’ visual language to keep the new feature intuitive.
Designer growth – Learned to move beyond fixing usability issues toward creating new opportunities for innovation.
More Projects
Spotlight Piece
Take a look